How would an entrepreneur look like if he was an entrepreneur back in the 19th century. The same era when the Chivas Brothers established their whisky.

We explored that question using a real 19th century technique - the Wet plate collodion or silver portraits.

The idea was simple. Chivas chooses teams of entrepreneurs from several co-working spaces in Sofia. During 4 month period the Chivas mobile photo studio goes to a different co-working and makes silver portraits of the selected teams, showing how would they look like if they were coevals with the Chivas brothers.

The portraits were widely shared in social media.

Here are some photos of the process and the results ;)